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Build Your Business First and Then Web for It. Not the other way.

One common mistake you might make as the owner of a new online business is to make a stunning website your first priority. You’ll have plenty of web designers who will agree with you of course, since that’s how they make their living. Some designers may be well intentioned, and you may end up with a very nice site. But it’s probably not what you really need as step one in setting up your business.

A better way...

A PRIZIX account offers you a better, smarter way to start out. Consider the simple fact that a business begins with an idea, your decision to identify products or services that you can provide for a particular market. In the beginning you need to be flexible, because starting a venture like this is a learning experience. You’ll learn new things about your products, customers, requirements and terms. You’ll change packaging and presentation and adjust operations, options and pricing.
Starting a business and running a business—it’s all about choices, about determining where your best advantages and opportunities lie. What are potential mistakes to avoid? It only makes good sense to explore all the possibilities concerning the kind of business you want to own before you have someone design a web presence for it.

Don't rush it!

Fight the urge to rush things. The web front page you have someone design today may end up having little to do with the business you find yourself running in even a few months. Yet there you will be, with what is essentially an expensive, pretty toy that does not tell the story you need to be telling. And you will have devoted valuable resources to it that could have been put to much better use.
What’s most important when you start out is gaining access to the full range of tools to actually run a business. Once you get a sense of how the components are working together, you can fine tune everything for appearance. At the beginning you need e-commerce, with an automated customer database, promotions, cross-selling, coupons, customer relationship management (CRM), and email marketing capacity. For normal business operations that means real hosted IMAP/POP email with aliases, SMS notifications, calendar and file sharing.

Write it all

When you start out, only you know how you want to display your business to the public. Keep in mind that no one knows your business better than you do, and no one can describe it better than you can, so you should initially write all of the copy, including product descriptions. A professional copywriter can help out later if needed.
Make sure that content is directly editable!
Whatever you do, make sure that once your site is up and running, you can directly edit all of your content. That way, you can keep your information fresh and up-to-date while keeping your costs to a minimum.
Be careful about "great designs"...
When you do get to the website design, remember that not everyone defines “great design” the same way. Not every business will benefit from or should consider an expensive, super-slick design. If you sell discount items, for example, a boutique-style website will scare away customers who expect the seller to share their money-saving sensibility. Bare bones eBay sites and super-minimal Craigslist listings get more traffic and produce more sales than all boutique stores together.

All features integrated and preset

In fact, our subscription provides o business owners with access to the PRIZIX Online Business Builder, whose many features include templates for our clients to professionally create, customize and manage the designs of their own websites. This invaluable resource is absolutely FREE to try, and is included with your Scent of Money account, and comes complete with video-based training and 24/7 support.

Redesign for a business reason

If you decide a few months down the road—once you have a very solid idea of what your business is about, who your customers are, and what kinds of online capabilities you really need—that you would like some professional redesign of your website, talk to us about our affordable yet top-of-the-line web design services.
Remember that PRIZIX understands the particular needs of online entrepreneurs at all stages, from startup going forward, and we are eager to work with you to make sure you get the most from your hard-earned marketing dollar.



Simple and Clear

Your online business needs a website designed to be clear representation your vision. It needs to be engaging and user-friendly, fresh and simple. PRIZIX brings the experience and expertise to provide your online business with a truly universal and functional web design.


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